How it works
Explore fresh ways to improve the quality of your communication.
Grounded in positive communication research.
A blend of strategy, creativity, and resilience.
Leadership with lived experience and academic experience.
Measurable impact in every project.
Our Core Services
Public Relations & Visibility—Get noticed with media campaigns and press strategies that shine.
Culture Coaching—Build healthier workplaces with proven communication models.
Office Design—Create environments that inspire success.
Communication Culture Coaching
Healthy cultures build sustainable success. Using Dr. Julien Mirivel’s Positive Communication Model and Dr. Gerald Driskill’s Organizational Culture in Action, we help leaders and teams foster trust, clarity, and collaboration.
Office Design & Workflow Strategy
Your environment tells a story. We create brand-aligned spaces and workflows that foster productivity and success.
Video Coaching
Our one-on-one sessions via video conferencing ensure a seamless and engaging experience.
Public Relations & Visibility
Get noticed for the right reasons. We help you craft stories that inspire trust and amplify your mission.
Learn and Grow
Experience Positive Communication Coaching Podcast Coming Soon
Princess Shalonda Michelle will present the Communication Coaching Podcast, an insightful conversation that introduces you to the work of this fantastic professional. With a deep commitment to your development, our episodes will stimulate your brain and prepare you for one of the existing coaching programs.
Discover your calling through positive communication and Dream Big!
Communication coaching transforms your secret dream into a successful project. Here’s what people are saying about my work:
The group coaching has significantly boosted my team’s performance, and I’ve gained a network of like-minded professionals. They have certainly been a game-changer for my career; I can’t thank Ava’s instruction enough.
SARAH MITCHELL, Marketing Manager
The convenience of virtual coaching fits perfectly with my busy schedule, and the guidance has helped me overcome project challenges. Connecting face-to-face with the coach, even from afar, has genuinely enhanced my leadership skills.
James Anderson, Project Manager
As a new mother, the adjustment period was overwhelming. Her expertise and empathy guided me through communication systems to a healthy work-life balance.
Emily Baker, Marketing Coordinator
Follow my thoughts about the driving force that sustains our mission to inspire positive change and growth. At PSM Communication Firm, communication is more than words—it’s the heartbeat of thriving organizations.
Our founder, Princess Shalonda Michelle, built this firm out of lived resilience. In 2015, she was diagnosed with throat cancer and told she had months to live. Through faith and determination, she not only survived but also returned to complete her master’s degree in applied communication, later founding PSM as a way to help others amplify their own voices.
Her philosophy guides every client relationship:
Let’s look at what you’re intending to create and make sure your intentions foster the results you desire. Together, we co-create your outcomes through the power of positive communication.
Shalonda has been a cancer survivor, advocate, motivational speaker, actress, and communication strategist. She has also been recognized as 2018 Survivor of the Year by the Arkansas Cancer Coalition and featured by UA Little Rock for her inspiring journey.
Mission: To amplify voices, strengthen cultures, and design environments that empower people to thrive.
Vision: A world where communication, culture, and space work in harmony to create lasting success.
Intake
Take a Survey with Me
Master Communication
Identify your communication styles and competencies. Take our “EQ, Conflict Styles, and Liberating Structures Survey”—an intensive, deep-dive moment into identifying your methods of communication, designed to help you take your communication skills to the next level.
Methods
Using Dr. Julien Mirivel’s Positive Communication Model and Dr. Gerald Driskill’s Organizational Culture in Action, our firm is sure to take you to your next best level in self and business.
Availability
I take new clients every 2 months.
Options
Depending on your goals and needs, sessions will be biweekly. Partner subscriptions allow you and a colleague to join, and group subscriptions are designed for teams or organizations seeking a shared learning experience through workshops.
Continued Coaching
Stay ahead in your career with this program, designed to provide ongoing learning opportunities and keep your skills relevant in today’s ever-changing job market.
Duration
Continued communication coaching for 2 to 4 months for individuals or groups after attending 2-3 communication workshops.
Availability
We offer multiple communication workshops throughout the year, allowing you to choose the ones that align with your goals and interests.
Options
The continued communication program is available with Solo, allowing individual learners to pick and choose workshops, ensuring flexibility.
Princess Shalonda Michelle Communication Firm 